A framework to drive business growth in developing countries using omni-channel strategies

dc.contributor.authorBotha, Lezaan
dc.contributor.authorHuman, Lara I.
dc.contributor.authorRossouw, Melissa E.
dc.contributor.authorNel, Jacobus D.
dc.contributor.emaildanie.nel@up.ac.zaen_US
dc.date.accessioned2024-01-25T12:10:09Z
dc.date.issued2023
dc.description.abstractDuring the past few decades, firms have undergone radical changes due to digitalisation initiatives, changing consumer behaviour and other factors, such as the pandemic. This has led to, amongst others, the implementation of online strategies such as an omni-channel strategy. However, omni-channel strategies increase supply chain complexities and have very specific managerial implications to consider. Current research addresses numerous benefits of and barriers to online strategies and provides building blocks to implement online strategies. From this, a theoretical foundation was built for this article. Interviews were conducted in a developing country to determine the extent to which the theoretical foundation can be applied within the context of a developing country. This general qualitative research proposes a framework for managers in developing countries to consider when implementing an omni-channel strategy.en_US
dc.description.departmentBusiness Managementen_US
dc.description.embargo2024-05-22
dc.description.librarianhj2024en_US
dc.description.sdgSDG-09: Industry, innovation and infrastructureen_US
dc.description.urihttps://www.inderscienceonline.com/journal/ijbpmen_US
dc.identifier.citationBotha, L., Human, L.I., Rossouw, M.E. & Nel, J.D. 2023, 'A framework to drive business growth in developing countries using omni-channel strategies', International Journal of Business Performance Management, vol. 24, no. 3-4, pp. 344-374, doi : 10.1504/IJBPM.2023.132319.en_US
dc.identifier.issn1368-4892 (print)
dc.identifier.issn1741-5039 (online)
dc.identifier.other10.1504/IJBPM.2023.132319
dc.identifier.urihttp://hdl.handle.net/2263/94099
dc.language.isoenen_US
dc.publisherInderscienceen_US
dc.rights© 2023 Inderscience Enterprises Ltd. [12 months embargo]en_US
dc.subjectSupply chain designen_US
dc.subjectSupply chain strategyen_US
dc.subjectManagerial implicationsen_US
dc.subjectMulti-channel strategyen_US
dc.subjectOmni-channel strategyen_US
dc.subjectSDG-09: Industry, innovation and infrastructureen_US
dc.titleA framework to drive business growth in developing countries using omni-channel strategiesen_US
dc.typePostprint Articleen_US

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Botha_Framework_2023.pdf
Size:
366.79 KB
Format:
Adobe Portable Document Format
Description:
Postprint Article

License bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: