How to undertake great cross-disciplinary research

dc.contributor.authorLindgreen, Adam
dc.contributor.authorDi Benedetto, C. Anthony
dc.contributor.authorBrodie, Roderick J.
dc.contributor.authorVan der Borgh, Michel
dc.date.accessioned2020-11-23T06:17:26Z
dc.date.issued2020-10
dc.description.abstractAs an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the economics, psychology, sociology, and management disciplines. When conducting cross-disciplinary research, academic researchers, like their counterparts in industry, must overcome functional silos. Depending on the type of research challenge, a multi-disciplinary approach may be required; however, differences in incentives, culture, terminology and jargon, and so forth all can lead to opportunistic and counterproductive behavior. The purpose of this editorial is to explore how to undertake cross-disciplinary research that advances knowledge and understanding in the domain of business-to-business research. To achieve this purpose, we elaborate on the theorizing processes; we examine how to break cross-disciplinary boundaries; and we provide practical guidelines for undertaking cross-disciplinary research.en_ZA
dc.description.departmentGordon Institute of Business Science (GIBS)en_ZA
dc.description.embargo2021-10-01
dc.description.librarianhj2020en_ZA
dc.description.urihttp://www.elsevier.com/locate/indmarmanen_ZA
dc.identifier.citationLindgreen, A., Di Benedetto, C.A., Brodie, R. et al. 2020, 'How to undertake great cross-disciplinary research', Industrial Marketing Management, vol. 90, pp. A1-A5.en_ZA
dc.identifier.issn0019-8501
dc.identifier.other10.1016/j.indmarman.2020.03.025
dc.identifier.urihttp://hdl.handle.net/2263/77130
dc.language.isoenen_ZA
dc.publisherElsevieren_ZA
dc.rights© 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 90, pp. A1-A5, 2020, doi : 10.1016/j.indmarman.2020.03.025.en_ZA
dc.subjectCross-disciplinary researchen_ZA
dc.subjectInterdisciplinary researchen_ZA
dc.subjectFunctional silosen_ZA
dc.titleHow to undertake great cross-disciplinary researchen_ZA
dc.typePostprint Articleen_ZA

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