#LoveCapeTown : an African urban tourism model

Abstract

Urban tourism has become an important sector within the global tourism industry as it is able to serve a range of tourists, satisfy their needs, and exceed their expectations. The urban environment usually is seen as “standing alone” with regards to the operational aspects of tourism, however, it has become increasingly recognised as an integral part of the tourist experience. With this in mind, the City of Cape Town has become an increasingly popular urban tourism destination on the African continent. The City of Cape Town’s unique geographical location and history has had a significant influence on its tourism industry and contributed to the development of various tourism sectors, each with their own attractions and experiences in and around the city. As a result, urban tourism in all its facets increased the City of Cape Town’s share of the global tourism industry and made it a more attractive domestic and international urban tourist destination largely in part to the public-private partnership between the City of Cape Town (municipality) and Cape Town Tourism (official marketing organisation for Cape Town). Cape Town Tourism has also been invited to the United Nations World Tourism Organisation (UNWTO) to serve on the Destination and Business Council and present this public-private tourism model at its annual general meeting. Consequently, the immense diversity of Cape Town’s tourism sectors and its tourism model has contributed to its popularity as an urban tourism destination with an exemplary urban tourism product that could be adapted and transferred to other African cities.