Exploring measuring strategy implementation as a potential barrier to strategy implementation in the South African retail sector

Abstract

"The purpose of this study is to explore how strategies are implemented in the South African retail sector. Furthermore, the study aims to explore how these implementations are measured and how these measurements can potentially act as a barrier to successful implementation of an organisation’s strategy. The researcher utilised a qualitative methodology and semi-structured interviews to collect data from relevant individuals within the South African retail sector. Several barriers were identified and the possible reasons for these were defined. Barriers to strategy implementation created by measurements include accuracy, alignment and transparency. Further analysis provided more reasons for these barriers, i.e., planning and structure, competency and team dynamics are the main drivers behind unsuccessful measured implementations"