Cementing a place in Africa : PPC’s internationalisation drive

dc.contributor.authorMacleod, Ian
dc.contributor.authorSaville, Adrian David
dc.contributor.authorOnaji-Benson, Theresa
dc.contributor.emailsavillea@gibs.co.zaen_US
dc.date.accessioned2023-11-27T11:35:04Z
dc.date.available2023-11-27T11:35:04Z
dc.date.issued2023-10
dc.description.abstractLEARNING OUTCOMES : The study enables students to critique the internationalisation strategy of an African business including elements of macroeconomic analysis, company fit with jurisdictions, non-market strategies and mode of entry. CASE OVERVIEW/SYNOPSIS : Roland van Wijnen was the chief executive officer of Pretoria Portland Cement Company Limited (PPC), a 130-year-old cement maker based in South Africa. He joined after the business had embarked on an international expansion strategy that had taken the business to countries of Rwanda, the Democratic Republic of the Congo and Ethiopia in a matter of years. This expansion caused the deflation of the Johannesburg-listed company’s share price. The company failed to appreciate a number of success factors in each jurisdiction. The challenges included cultural misalignments, macroeconomic analysis and mode of market entry. The case dilemma involved the choices that van Wijnen faced in re-evaluating the international footprint of the business. COMPLEXITY ACADEMIC LEVEL : Undergraduate or postgraduate level. SUPPLEMENTARY MATERIAL : Teaching notes are available for educators only. SUBJECT CODE : CSS 5: International business.en_US
dc.description.departmentGordon Institute of Business Science (GIBS)en_US
dc.description.librarianhj2023en_US
dc.description.sdgNoneen_US
dc.description.urihttps://www.emerald.com/insight/browse/case-studies?collections=EEMCSen_US
dc.identifier.citationMacleod, I., Saville, A.D. and Onaji-Benson, T. (2023), "Cementing a place in Africa: PPC’s internationalisation drive", Emerald Emerging Markets Case Studies, Vol. 13 No. 3. https://doi.org/10.1108/EEMCS-04-2023-0113.en_US
dc.identifier.issn2045-0621
dc.identifier.other10.1108/EEMCS-04-2023-0113
dc.identifier.urihttp://hdl.handle.net/2263/93468
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.rights© 2023, Emerald Publishing Limited.en_US
dc.subjectCase studyen_US
dc.subjectInternational businessen_US
dc.subjectMacroeconomicsen_US
dc.subjectNon-market strategiesen_US
dc.subjectCorporate growthen_US
dc.subjectInternational business strategyen_US
dc.titleCementing a place in Africa : PPC’s internationalisation driveen_US
dc.typePostprint Articleen_US

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