Rethinking reinterpretation : the application and potential of the IPOP theory in decoloniality and wider engagement for new museum audiences

dc.contributor.authorHoffmann, Nicole B.
dc.date.accessioned2020-07-25T07:02:54Z
dc.date.available2020-07-25T07:02:54Z
dc.date.issued2019
dc.description.abstractGlobally, the application of museum interpretative theory is an effective way to communicate with diverse and democratic audiences. However, museums inadequately relate to their audiences, as the world in which they operate is volatile and in recent years has dramatically changed. Despite transformative efforts, museum interpretation does not always meet audience expectations. This is largely due to many challenges facing museums, such as a continued lack of interpretative expertise, funding not directed at widening public engagement and superficial consultation. Social and political issues to address decolonisation, multiple identities and inclusive narratives towards shared notions of nation building, social cohesion and museum change often compound these problems. The purpose of this paper is to explore the application of a (re)interpretation theory known as the IPOP theory to engage South African museum audiences better, and more inclusively. IPOP is orientated towards museum audiences’ primary interests: Ideas (intangible), People, Objects and the Physical (tangible). As a model, it has never been utilised in a South African environment before, nor surfaced within local museological discourse. It offers a stimulating avenue of new enquiry for South African museology as well as heritage site reinterpretation. IPOP theory has been successful in both Western and non-Western contexts, so it has potential for Africa and the global south. The IPOP theory is introduced as a method and proposes practical benefits utilising a pilot study, which has already produced positive outcomes. The IPOP theory certainly has strong resolve in a South African museum (re)interpretative context and has further potential to unpack within the ongoing decoloniality discourse.en_ZA
dc.description.departmentHistorical and Heritage Studiesen_ZA
dc.description.librarianpm2020en_ZA
dc.description.urihttps://journals.co.za/content/journal/samaben_ZA
dc.identifier.citationHoffmann, N.B. 2019, 'Rethinking reinterpretation : the application and potential of the IPOP theory in decoloniality and wider engagement for new museum audiences', South African Museums Association Bulletin, vol. 41, no. 1, pp. 20-28.en_ZA
dc.identifier.issn0370-8314
dc.identifier.urihttp://hdl.handle.net/2263/75436
dc.language.isoenen_ZA
dc.publisherSouth African Museums Associationen_ZA
dc.rights© South African Museums Association (SAMA)en_ZA
dc.subjectIPOP theoryen_ZA
dc.subjectInterpretationen_ZA
dc.subjectMuseum audienceen_ZA
dc.subjectEngagementen_ZA
dc.subjectGuided toursen_ZA
dc.subjectIdeas, people, objects and the physical (IPOP)en_ZA
dc.titleRethinking reinterpretation : the application and potential of the IPOP theory in decoloniality and wider engagement for new museum audiencesen_ZA
dc.typeArticleen_ZA

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Hoffmann_Rethinking_2019.pdf
Size:
123.77 KB
Format:
Adobe Portable Document Format
Description:
Article

License bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
1.75 KB
Format:
Item-specific license agreed upon to submission
Description: