Entry mode selection of multinational enterprises entering high risk countries in sub-Saharan Africa

dc.contributor.advisorVogel, Adolf Johanen
dc.contributor.emailpunkprinses777@gmail.comen
dc.contributor.postgraduateVan Coller, Sunelen
dc.date.accessioned2017-05-18T08:34:58Z
dc.date.available2017-05-18T08:34:58Z
dc.date.created2017-04-19en
dc.date.issued2016en
dc.descriptionDissertation (MCom)--University of Pretoria, 2016.en
dc.description.abstractThroughout the years, different theories and models have been developed regarding multi-national enterprises' (MNEs') entry into foreign markets. One such model is the Organisational Model, identifying three different types of enterprise, each selecting a different mode of market entry during foreign market expansion. These are: massproduction enterprises, disaggregate-production enterprises and project-based enterprises. This model was based on studies focusing mainly on the US, Europe and Asia. Research indicates, however, that MNEs increasingly identify sub-Saharan Africa (SSA) as a region for possible expansion. In view of persistent risk within the SSA region, this study's focus is on determining which entry modes MNEs use when entering a perceived high-risk market in SSA. This research study focused on MNEs that have expanded or are currently expanding into a perceived high-risk country in SSA. A qualitative research design was selected, applying an in-depth case study analysis to six different MNEs two MNEs representing each type of enterprise as categorised by the Organisational Model. Semi-structured personal interviews were conducted with each participant. Each interview focused on elements relating to the MNE's perception of, and approach to selecting entry mode into, high-risk markets. Findings predominantly did not find support for the Organisational Model, indicating that MNEs entering perceived high-risk markets in SSA preferred different entry mode strategies and approached risk consideration differently. Some findings did confirm the literature, by indicating that MNEs consider country risk when entering a foreign market in SSA.en_ZA
dc.description.availabilityUnrestricteden
dc.description.degreeMComen
dc.description.departmentBusiness Managementen
dc.identifier.citationVan Coller, S 2016, Entry mode selection of multinational enterprises entering high risk countries in sub-Saharan Africa, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/60522>en
dc.identifier.otherA2017en
dc.identifier.urihttp://hdl.handle.net/2263/60522
dc.language.isoenen
dc.publisherUniversity of Pretoriaen
dc.rights© 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.en
dc.subjectUCTDen
dc.subjectOrganisational Modelen
dc.subjectMass-production enterprisesen
dc.subjectProject-based enterprisesen
dc.subjectInternational market selectionen
dc.titleEntry mode selection of multinational enterprises entering high risk countries in sub-Saharan Africaen_ZA
dc.typeDissertationen

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