Individual entrepreneurial orientation and entrepreneurial motivations : a lifecycle perspective

Abstract

The creation of start-up businesses that are of high growth in South Africa could be achieved by understanding the entrepreneurial orientation and motivations of individuals who are already in businessThe study focused mainly on individual entrepreneurial orientation and the entrepreneurial motivations that exists in entrepreneurs different stages of the business lifecycle. The strategy of the study was a quantitative approach with a non-random convenient sample. The findings just yielded two dimensions for entrepreneurial orientation namely innovation and pro-activeness. The entrepreneurial motivations were not really clear and it was not possible to make generalisations out of the findings.