Dimensions underlying corporate reputation : a B-2-B buyer's perspective

dc.contributor.advisorKleyn, Nicolaen
dc.contributor.emailichelp@gibs.co.zaen
dc.contributor.postgraduateTshivhase, Ntsoaki Dianaen
dc.date.accessioned2013-09-07T10:51:33Z
dc.date.available2012-10-01en
dc.date.available2013-09-07T10:51:33Z
dc.date.created2011-03-08en
dc.date.issued2012-10-01en
dc.date.submitted2012-08-11en
dc.descriptionDissertation (MBA)--University of Pretoria, 2012.en
dc.description.abstractCorporate reputation has become a source of competitive advantage whose underlying dimensions serve to influence companies‟ strategic direction, in order to maintain sustainable competitiveness. The purpose of this research is to determine the underlying dimensions of corporate reputation as perceived by buyers in the business-to-to business environment.Through critical review of literature on corporate reputation, the importance of building and maintaining a good reputation was highlighted by a myriad of resulting favourable consequences. Literature also revealed underlying dimensions of reputation which were complemented by the findings of the preliminary interviews with a selection of members of the sample to formulate a research instrument.Using stratified sampling of buyers in selected segments served by the steel industry, 169 questionnaire responses were gathered electronically via email and self administered. A factor analysis revealed five factors namely vision and quality of management, employment equity and social responsibility, superior quality of products and committed service, corporate appeal and safety and environment. These collaborated with the literature with the exception of two contributing elements omitted by literature, namely BEE and safety.en
dc.description.availabilityunrestricteden
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.identifier.citationTshivhase, ND 2011, Dimensions underlying corporate reputation : a B-2-B buyer's perspective, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27167 >en
dc.identifier.otherF12/4/793/zwen
dc.identifier.upetdurlhttp://upetd.up.ac.za/thesis/available/etd-08112012-173422/en
dc.identifier.urihttp://hdl.handle.net/2263/27167
dc.language.isoen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.en
dc.subjectUCTDen_US
dc.subjectBusiness-to-business buyersen
dc.subjectDimensions of corporate reputationen
dc.subjectCompetitive advantageen
dc.titleDimensions underlying corporate reputation : a B-2-B buyer's perspectiveen
dc.typeDissertationen

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