Institutions and strategy in dynamic markets : the case of Vale in Mozambique

Abstract

Vale, a Brazilian-based, multinational mining company is used as a case study to investigate the impact of institutions on company strategy in dynamic markets. The research focuses on Vale’s exploration and development of the coal deposits of Mozambique, a country in which the institutional environment was decimated by war between 1964 and 1992.The objective of the research is to investigate how using the theory of institutions, as articulated in international business and corporate strategy literature, could be useful in understanding how firms make strategic choices and seek to gain competitive advantage in dynamic markets. In addition, the research provides a case study based in an African market, which will add to the material available for teaching general management principles in dynamic markets.The research demonstrates the importance of the link between Brazil’s foreign policy between 2000 and 2010, and Vale’s expansion strategies in Africa at that time. It highlights the institutional deficiencies in Mozambique at the time of Vale’s entrance, such as the limited rail infrastructure and weakly developed mineral rights legislation; and shows how Vale has been able to turn these deficiencies into competitive advantage, and has developed a dominant position in an internationally significant coalfield.In this way, the research supports the “institutional-view” of strategy, as articulated by Peng, Wang and Jiang (2008) and positions the role of institutions as being at least as important as industry and company resource factors in determining company strategy in dynamic markets.The challenge presented to readers of the case is to describe the institutional landscape in Mozambique and assess Vale’s response to it, using Khanna, Palepu and Sinha’s (2005) framework; to assess the merit of Peng et al.’s (2008) “strategy-tripod” when considering dynamic market strategy; and to consider the economic, political and social context facing Vale in trying to maintain and grow their competitive position.