A meta-theoretical framework for the role of the corporate communication strategist

dc.contributor.authorSteyn, Benita
dc.date.accessioned2008-07-10T11:15:13Z
dc.date.available2008-07-10T11:15:13Z
dc.date.issued2002-12
dc.description.abstractThe aim of this research is to provide a meta-theoretical framework for the conceptualisation of the role of the corporate communication strategist. The latter has previously been conceptualised by the author as a role at the top management or macro level of the organisation. It entails gathering, interpreting and disseminating strategic intelligence on stakeholders and issues amongst decision-makers (obtained by means of environmental scanning) - to be used as input in the organisation's strategy formulation processes. The problem addressed in this research is the changing role of business in society and how the corporate communication function could assist the organisation in achieving a balance between commercial imperatives and socially responsible behaviour. Seven approaches to the role of business in society are identified and discussed. It is suggested that the meta-theoretical approach to the conceptualisation of the role of the strategist is a synthesis of six of these approaches, namely the social responsibility/ethical approach, corporate social responsiveness approach, the corporate social performance approach, the stakeholder approach, the issues approach and the corporate community approach.en
dc.format.extent829840 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationSteyn, B 2002, 'A meta-theoretical framework for the role of the corporate communication strategist', Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, vol. 21, no. 2, pp. 42-63. [http://www.journals.co.za/ej/ejour_comcare.html]en
dc.identifier.issn0259-0069
dc.identifier.urihttp://hdl.handle.net/2263/6085
dc.language.isoenen
dc.publisherSouthern African Communication Associationen
dc.rightsSouthern African Communication Associationen
dc.subjectCommunicationen
dc.subjectConceptualizationen
dc.subjectCorporate communicationen
dc.subjectCorporate communication strategyen
dc.subjectCorporate governanceen
dc.subjectCorporate social responsibility (CSR)en
dc.subjectCorporate social responsivenessen
dc.subjectDecision makingen
dc.subjectOrganizationsen
dc.subjectPublic relations (PR)en
dc.subjectResearch methodologyen
dc.subjectRole behaviouren
dc.subjectStakeholdersen
dc.subjectStrategic managementen
dc.subject.lcshCommunication in organizationsen
dc.subject.lcshSocial responsibility of businessen
dc.titleA meta-theoretical framework for the role of the corporate communication strategisten
dc.typeArticleen

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