Can the base of the pyramid twin goals of profit and improved welfare be achieved?

dc.contributor.advisorChipp, Kerryen
dc.contributor.emailichelp@gibs.co.zaen
dc.contributor.postgraduateMitchelson, Marcel Earlen
dc.date.accessioned2013-09-07T06:25:19Z
dc.date.available2012-09-27en
dc.date.available2013-09-07T06:25:19Z
dc.date.created2012-03-08en
dc.date.issued2012-09-27en
dc.date.submitted2012-07-21en
dc.descriptionDissertation (MBA)--University of Pretoria, 2012.en
dc.description.abstractDo companies that are involved in ventures at the bottom of the pyramid (BOP) achieve both profit and an increase in the welfare of the poor as proposed by Prahalad and Hart (2002), or is there is a trade-off between profit and welfare as argued by critics of this proposition such as Karnani (2005). Research is lacking in the field, something that this investigation seeks to fill through qualitative research thereon. A central finding of this research was that the paradigms that the companies followed, impacted their views on welfare, profit and the trade-off. The findings reflect that companies have poor indicators of welfare and that there is very little evidence of companies measuring welfare. The findings in respect of a trade-off between profit and welfare is inconclusive, indicating that for some companies there is a trade-off but for others not. The trade-off may be explained by the view that capital should be patient and that the required profit will be achieved in the future. An alternative model of social entrepreneurship is suggested as a bridge between profit and welfare.en
dc.description.availabilityunrestricteden
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.identifier.citationMitchelson, ME 2011, Can the base of the pyramid twin goals of profit and improved welfare be achieved?, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26518 >en
dc.identifier.otherF/12/4/716/zwen
dc.identifier.upetdurlhttp://upetd.up.ac.za/thesis/available/etd-07212012-182227/en
dc.identifier.urihttp://hdl.handle.net/2263/26518
dc.language.isoen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.en
dc.subjectUCTDen_US
dc.subjectBottom of the pyramiden
dc.subjectBase of the pyramiden
dc.subjectWelfareen
dc.subjectProfiten
dc.subjectTrade-offen
dc.titleCan the base of the pyramid twin goals of profit and improved welfare be achieved?en
dc.typeDissertationen

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