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Browsing Research Articles (Information Science) by Author "Rowe, J."

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Strategies for success : a framework for the development of a marketing plan for information services

Rowe, J.; Britz, Johannes J. (Unisa Press, 2009)

This article focuses on the importance and value of marketing planning. The purpose is to guide librarians who are involved in the planning and implementation of marketing for their libraries. The different components or ...

Now showing items 1-1 of 1

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