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Browsing Research Articles (Information Science) by Author "Le Roux, Alta"
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Le Roux, Alta; Snyman, M.E. (Martha Elizabeth)
(Unit for Community Communication, Dept of Communication and Information Studies, University of the Free State, 2007-11)
This article reports on a case study of the Girl Guides' Association of South Africa (GGASA) in an attempt to recommend a corporate communication strategy for the organisation. A theoretical construct combining principles ...