When Porter’s generic strategies are not enough : complementary strategies for turnaround situations
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Date
Authors
Pretorius, Marius
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald
Abstract
No abstract available.
Description
Keywords
Porter’s generic strategy matrix, Cost leadership, Differentiation, Corporate competitive strategy, Resource munificence, Causality of the distress theory, Turnaround matrix, Strategies and practices
Sustainable Development Goals
Citation
Pretorius, M 2008, 'When Porter’s generic strategies are not enough: complementary strategies for turnaround situations', Journal of Business Strategy, vol. 29, no. 6, pp. 19-28. [http://www.emeraldinsight.com/Insight/viewContainer.do?containerType=JOURNAL&containerId=11434]