When Porter’s generic strategies are not enough : complementary strategies for turnaround situations

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Authors

Pretorius, Marius

Journal Title

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Volume Title

Publisher

Emerald

Abstract

No abstract available.

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Keywords

Porter’s generic strategy matrix, Cost leadership, Differentiation, Corporate competitive strategy, Resource munificence, Causality of the distress theory, Turnaround matrix, Strategies and practices

Sustainable Development Goals

Citation

Pretorius, M 2008, 'When Porter’s generic strategies are not enough: complementary strategies for turnaround situations', Journal of Business Strategy, vol. 29, no. 6, pp. 19-28. [http://www.emeraldinsight.com/Insight/viewContainer.do?containerType=JOURNAL&containerId=11434]