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dc.contributor.author | Cassel, Elsa![]() |
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dc.contributor.author | Jacobs, Bertha Margaretha![]() |
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dc.contributor.author | Graham, Marien Alet![]() |
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dc.date.accessioned | 2022-10-27T11:30:37Z | |
dc.date.available | 2022-10-27T11:30:37Z | |
dc.date.issued | 2021 | |
dc.description | This paper stems from E Cassel’s Masters dissertation "Effects of the four realms of experience on pleasurable pop-up retail and patronage intention" (URI: http://hdl.handle.net/2263/50850) | |
dc.description.abstract | This study explores the effects of the four realms of experience and pleasurable retail experiences on consumers’ intentions to patronise pop-up stores. A survey research design was followed. Data were collected through a pre-tested, online questionnaire, completed by a convenience sample that resided in and around Johannesburg and Pretoria, South Africa. The questionnaire was developed by adapting existing scales. A total of 257 usable questionnaires were analysed. The results support the positive effect of the realms of experience and pleasurable experiences on intention to patronise pop-up stores and ultimately a positive brand image. The multiple regression analysis indicated that the most predictive factors for patronage intention were esthetic and escapist experiences and intellectual pleasure. Although conducted pre-Covid 19, this study advances our understanding of how incorporating specific experiential elements (e.g., exciting store design, immersive activities, participation in events and engagement with knowledgeable brand representatives) can influence consumers’ intention to patronise pop-up stores and positively direct brand image. | en_US |
dc.description.department | Consumer Science | en_US |
dc.description.department | Food Science | en_US |
dc.description.department | Science, Mathematics and Technology Education | en_US |
dc.description.librarian | am2022 | en_US |
dc.description.uri | https://www.ajol.info/index.php/jfecs/ | en_US |
dc.identifier.citation | Cassel, E., Jacobs, B. & Graham, M. 2021, 'Effects of the four realms of experience and pleasurable experiences on consumer intention to patronise pop-up stores', Journal of Consumer Sciences, vol. 49, pp. 78-93. | en_US |
dc.identifier.issn | 0378-5254 | |
dc.identifier.uri | https://repository.up.ac.za/handle/2263/88013 | |
dc.language.iso | en | en_US |
dc.publisher | South African Association of Family Ecology and Consumer Sciences | en_US |
dc.rights | Copyright is owned by the journal. This article is published with immediate open access. | en_US |
dc.subject | Pop-up retail | en_US |
dc.subject | Realms of experience | en_US |
dc.subject | Pleasurable experience | en_US |
dc.subject | Patronage intention | en_US |
dc.subject | Brand image | en_US |
dc.title | Effects of the four realms of experience and pleasurable experiences on consumer intention to patronise pop-up stores | en_US |
dc.type | Article | en_US |