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dc.contributor.advisor | Chiba, Manoj | |
dc.contributor.postgraduate | Chetty, Laneshrie | |
dc.date.accessioned | 2022-05-17T11:21:53Z | |
dc.date.available | 2022-05-17T11:21:53Z | |
dc.date.created | 2022/04/07 | |
dc.date.issued | 2021 | |
dc.description | Mini Dissertation (MBA)--University of Pretoria, 2021. | |
dc.description.abstract | Research has indicated that although data-driven decision-making has provided organisations with a competitive advantage, its adoption has been slow over the years. With culture playing a vital role in adopting technologies and how employees adopt them or react to change, this paper investigated if culture influenced the adoption of data-driven decision-making. By investigating the moderating effect of innovative culture, learning culture and data culture on the relationship between data-driven decision-making and firm performance. The study followed a quantitative, descriptive, deductive cross-sectional research approach to evaluate the conceptual model. Moderated regression tests were conducted to understand if culture moderated the relationship between data-driven decision-making and firm performance. These findings emphasized that from the population studied, innovative culture, learning culture, and data culture do not moderate the relationship between data-driven decision-making and firm performance both when culture existed individually or co-existed in the model. This was contrary to the literature where these cultural aspects supported data-driven decision-making. Its existence contributed to better decision-making, knowledge sharing, cross collaboration amongst business areas, and knowledge creation. | |
dc.description.availability | Unrestricted | |
dc.description.degree | MBA | |
dc.description.department | Gordon Institute of Business Science (GIBS) | |
dc.description.librarian | zl22 | |
dc.identifier.citation | * | |
dc.identifier.uri | https://repository.up.ac.za/handle/2263/85492 | |
dc.language.iso | en | |
dc.publisher | University of Pretoria | |
dc.rights | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. | |
dc.subject | UCTD | |
dc.title | The effect of organisational culture on the relationship between data-driven decision-making and firm performance | |
dc.type | Mini Dissertation |