This thesis analyses the symbolic changes in the expression of white Rhodesian identity from the arrival of the settlers in 1890 and subsequent establishment of the Colony until the independence of Zimbabwe in 1980. It examines the concepts of ‘nation’ and ‘identity’. It is generally agreed that national symbols, such as flags, anthems, coats of arms, and the like, not only represent the ‘nation’ but also condense and express the values, history and memories associated with it. The thesis argues that initially Rhodesians considered and identified themselves to be quintessentially British and loyal members of the Empire which was demonstrated through the use of Imperial symbols such as the Crown and the Union Jack. However, following the Unilateral Declaration of Independence (UDI) in November 1965, the need for a more distinctive local identity became more acute as the country moved to sever its imperial links and became ostracised on the international stage. A new panoply of symbols was adopted to reflect this change, the most visible and long-lasting of which was the new Rhodesian flag. The flag continues to be the most emotional and contested symbol of post-UDI Rhodesian identity to this day.