The era of ‘surveillance capitalism’ as a new logic of
accumulation that claims human experience as free
raw material necessitates an understanding of how
corporate-controlled digital communication technologies govern and structure how we come to know the
world. This article investigates surveillance capitalist
operations and argues that it enables (1) algorithmic
colonisation, (2) oppressive digital practices that reify
bias along racial lines, and (3) the turning of bodies into
objects in the creation and maintenance of whiteness.
Through presenting these different arguments, a larger
point emerges, namely, that surveillance capitalist
operations must be understood as intimately tied to the
project of white world-making.