Abstract:
This study explores the phenomenon of kitsch as found and embraced within contemporary Afrikaner culture. The two spheres that this study specifically looks at is that of popular mega church, Christian Revival Church (CRC), and the sphere of contemporary, popular Afrikaans music. It is argued, by means of a visual hermeneutical analysis, that the same kitschified religious tropes that are used within the CRC are also to be found in the music videos and concerts of contemporary, popular Afrikaans artists.