Combining Big Data And Traditional Business Intelligence – A Framework For A Hybrid Data-Driven Decision Support System

Abstract

Since the emergence of big data, traditional business intelligence systems have been unable to meet most of the information demands in many data-driven organisations. Nowadays, big data analytics is perceived to be the solution to the challenges related to information processing of big data and decision-making of most data-driven organisations. Irrespective of the promised benefits of big data, organisations find it difficult to prove and realise the value of the investment required to develop and maintain big data analytics. The reality of big data is more complex than many organisations’ perceptions of big data. Most organisations have failed to implement big data analytics successfully, and some organisations that have implemented these systems are struggling to attain the average promised value of big data. Organisations have realised that it is impractical to migrate the entire traditional business intelligence (BI) system into big data analytics and there is a need to integrate these two types of systems.

Therefore, the purpose of this study was to investigate a framework for creating a hybrid data-driven decision support system that combines components from traditional business intelligence and big data analytics systems. The study employed an interpretive qualitative research methodology to investigate research participants' understanding of the concepts related to big data, a data-driven organisation, business intelligence, and other data analytics perceptions. Semi-structured interviews were held to collect research data and thematic data analysis was used to understand the research participants’ feedback information based on their background knowledge and experiences.

The application of the organisational information processing theory (OIPT) and the fit viability model (FVM) guided the interpretation of the study outcomes and the development of the proposed framework. The findings of the study suggested that data-driven organisations collect data from different data sources and process these data to transform them into information with the goal of using the information as a base of all their business decisions. Executive and senior management roles in the adoption of a data-driven decision-making culture are key to the success of the organisation. BI and big data analytics are tools and software systems that are used to assist a data-driven organisation in transforming data into information and knowledge.

The suggested challenges that organisations experience when they are trying to integrate BI and big data analytics were used to guide the development of the framework that can be used to create a hybrid data-driven decision support system. The framework is divided into these elements: business motivation, information requirements, supporting mechanisms, data attributes, supporting processes and hybrid data-driven decision support system architecture. The proposed framework is created to assist data-driven organisations in assessing the components of both business intelligence and big data analytics systems and make a case-by-case decision on which components can be used to satisfy the specific data requirements of an organisation. Therefore, the study contributes to enhancing the existing literature position of the attempt to integrate business intelligence and big data analytics systems.