Abstract:
The academic journal selected for submission of the article is the Journal of Marketing Management (ISSN 0267-257X). The motivation for selected this academic journal is based on the subject matter which the journal publishes where the publication states that they are, “concerned with all aspects of marketing theory and practice” (Informa UK Limited, 2020) which is aligned to the subject matter being researched through this project. The journal has academic weight through their ranking on Scopus and has an H Index of 53 and is ranked according to the Chartered Association of Business Schools Academic Journal Guide as a second star journal (Chartered Association of Business Schools, 2018).
The article follows the requirements of the journal through the format through using a template which the publication provided with the expected subheadings of contents required for their publication. The citation and referencing format of the journal is the American Psychological Association 7th edition (APA 7).
