Envisioning the future and building bridges : perspectives of emergent market multinational corporation subsidiary managers

Abstract

The focus of articles published in Business Horizons should be an “emphasis on identifying important business issues, problems, or opportunities and recommending means to address these.” (Fisher, 2020, p. 01) My research is focused on an explicit business phenomenon and through interpretation of the findings, I have been able to offer a framework with practical solutions for improvement in practice. Both these attributes are important according to the editor-in-chief for Business Horizons (Fisher, 2020).