Abstract:
This qualitative study explored the prioritization of entrepreneurial leadership as perceived by both leaders and their followers. By interviewing 12 individuals across three separate small business firms, a within case and cross case study analysis provided an opportunity for the opinions and perspectives of each leader to be compared with the opinions and perspectives of their respective followers, to ascertain whether or not congruency exists within this relationship in today’s business context. We identified nine behavioural themes that emerged from the analysis, which put forward purpose, collaboration, and authenticity as the three most prominent behaviours, deemed to be a priority within start-up and small business contexts by the participants.
In a time where many traditional practices are losing their impact on the younger workforce which resides in our society today, we can no longer remain rigid in our approach to business practices if globalization continues to progress at the pace with which we have seen over the past decade. What can no longer be overlooked, are the demands placed on firms by the employees, who seek a more balanced and flexible lifestyle. Start-ups and small businesses appear to be adopting many of these novel practices, which tend to result in a deeper sense of commitment and loyalty if some of these demands are met. This article seeks to explore how the types of behaviours demonstrated within today’s context of business can be more effectively implemented to support the economic prosperity of start-ups and small businesses
