Travelling to the Motherland : relating acculturation to diaspora tourism experiences

Show simple item record Du Preez, Elizabeth Ann Govender, Lynette Kumarivani 2021-04-20T07:43:04Z 2020
dc.description.abstract While India may attract international tourists with its mystique, different considerations come into play among Indian diaspora as potential travellers. Individuals’ levels of acculturation to their host country will arguably influence the extent to which ethnocultural elements form part of leisure travel motivations and desired experiences. With a long history of forced and free emigration, South Africa is used a case study to test these relationships through quantitative methodology. Results indicate that significant differences occur between three sub-groups. Levels of acculturation can potentially indicate the likelihood of sub-groups to engage with home country culture; give direction in experience design for the different markets; and identify complimentary diasporic tourism products. Recommendations for future research are presented. en_ZA
dc.description.department Marketing Management en_ZA
dc.description.department Tourism Management en_ZA
dc.description.embargo 2021-10-02
dc.description.librarian hj2021 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Elizabeth Ann du Preez & Lynette Kumarivani Govender (2020) Travelling to the Motherland: relating acculturation to diaspora tourism experiences, Anatolia, 31:2, 197-210, DOI: 10.1080/13032917.2020.1747220. en_ZA
dc.identifier.issn 1303-2917 (print)
dc.identifier.issn 2156-6909 (online)
dc.identifier.other 10.1080/13032917.2020.1747220
dc.language.iso en en_ZA
dc.publisher Routledge en_ZA
dc.rights ©2020 Informa UK Limited, trading as Taylor & Francis Group. This is an electronic version of an article published in Anatolia, vol. 31, no. 2, pp. 197-210, 2020. doi : 10.1080/13032917.2020.1747220 . Anatolia is available online at : en_ZA
dc.subject Diaspora tourism en_ZA
dc.subject Acculturation en_ZA
dc.subject Ethnocultural identity en_ZA
dc.subject Tourist experiences en_ZA
dc.title Travelling to the Motherland : relating acculturation to diaspora tourism experiences en_ZA
dc.type Postprint Article en_ZA

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