This article reports on an analysis of person attributes of e-learning practitioners at the Tshwane University of Technology (TUT). Findings from a study of the latent structure of an e-learning practitioner construct, are presented to illuminate the cha-racteristics and personal profiles of the e-learning practitioners at TUT. Rich sources of data, for example interviews, documents and archival records were tapped during the data collection phase. Various data analysis techniques were applied in an integrated manner. Synthesis of these research findings resulted in a number of distinct profiles for the different groups in the TUT population. Apart from the essential personal characteristics identified by the Personal Profile Analysis, the feedback reports from the participants reflected the configuration of relationships of the essential elements in terms of a specific pattern or profile for each respondent. Emerging patterns from the qualitative and quantitative analyses expose the ‘what is’ and ‘what is perceived’ as different patterns.