Cultural tourism is a fast growing sector in Africa, with many museums and art galleries offering cultural experiences. South Africa, with a large array of cultural products, is actively promoting cultural tourism due to its ability to foster local economic growth and job creation. One such locality in dire need of economic growth is Limpopo Province. Thereupon, it is argued that Greater Polokwane should leverage its significant cultural landmarks and landscapes to promote this form of tourism. However, currently, the size and shape of the cultural and heritage tourism sector in this geographical area is unknown, as scholarly attention has focussed on the wildlife and hunting tourism sectors in this province of South Africa. Ergo, this study outlines the nature of the cultural and heritage tourism industry in Greater Polokwane. This study firstly created a database of cultural organisations and then gathered data by conducting in-depth, semi-structured interviews with the managers and employees. It was found that all the cultural organisations are privately operated, although some are located on State owned-land. The findings indicate that the museums and art galleries generate jobs and foster local economic development; however, they lack the resources to expand and consequently operate below capacity. This has important implications for the viability, growth, and sustainability of cultural and heritage tourism in South Africa.