Social norms as anchor points for trust

Show simple item record Oyebode, Benjamin I. Nicholls, Nicky 2021-02-03T13:25:42Z 2020
dc.description.abstract We investigate whether a social norm communication can be used to nudge decision makers towards increased trust. An experiment was conducted using a modified trust game, where subjects played two rounds of the game. Prior to the second round, a social norm of sending behaviour was communicated to participants. The impact of the social norm communication on trusting behaviour varied with initial transfers: for those who initially transferred amounts below this point, transfers (indicative of trust) increased. However, this impact was almost entirely offset by decreased transfers among those who had initially transferred amounts above this point, suggesting that the social norm communication acted as an anchor point towards which subsequent transfers were drawn. The result in our study was that mean trusting behaviour did not change significantly with the social norm communication. The net impact of an anchor point would be expected to vary with the distribution of behaviour prior to the social norm communication, risking a negative net impact in some cases. Our findings therefore suggest a need for caution in using broadly targeted social norm communications. en_ZA
dc.description.department Economics en_ZA
dc.description.embargo 2021-05-12
dc.description.librarian hj2021 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Oyebode, B. & Nicholls, N. 2020, 'Social norms as anchor points for trust', Social Science Journal, doi: 10.1080/03623319.2020.1753429. NYP. en_ZA
dc.identifier.issn 0362-3319
dc.identifier.other 10.1080/03623319.2020.1753429
dc.language.iso en en_ZA
dc.publisher Taylor and Francis en_ZA
dc.rights © 2020 Western Social Science Association. Published by Taylor and Francis. This is an electronic version of an article published in Social Science Journal, vol. , no. , pp. , 2020, doi : 10.1080/03623319.2020.1753429. Social Science Journal is available online at : en_ZA
dc.subject Trust game en_ZA
dc.subject Anchoring en_ZA
dc.subject Experiment en_ZA
dc.subject Social norms en_ZA
dc.title Social norms as anchor points for trust en_ZA
dc.type Postprint Article en_ZA

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