How to develop great conceptual frameworks for business-to-business marketing

Show simple item record Lindgreen, Adam Di Benedetto, C. Anthony Brodie, Roderick J. Jaakkola, Elina 2020-11-20T11:46:57Z 2021-04
dc.description.abstract Robust conceptual frameworks are essential to building academic knowledge. Theory development involves high-quality conceptualization that integrates and builds on existing knowledge, possibly using a multi-disciplinary approach. Further, especially in an applied research area such as business-to-business marketing, the emerging theory will have meaningful implications for managerial decision-makers. Insightful conceptual framework development advances theory substantially, not incrementally. Theoretical development can be either purely conceptual or based on empirical data. Nevertheless, there are comparatively few guidelines for the process of conceptual framework development. This editorial discusses pathways to developing conceptual frameworks to support academic research, with emphasis on business-to-business marketing research. As guidelines and conventions are available for data-driven approaches such as grounded theory, we focus on theorizing processes in which existing theory plays a pivotal role. en_ZA
dc.description.department Gordon Institute of Business Science (GIBS) en_ZA
dc.description.embargo 2021-04-15
dc.description.librarian hj2020 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Lindgreen, A., Di Benedetto, C.A., Brodie, R.J. et al. 20210, 'How to develop great conceptual frameworks for business-to-business marketing', Industrial Marketing Management, vol. 94, pp. A2-A10. en_ZA
dc.identifier.issn 0019-8501
dc.identifier.other 10.1016/j.indmarman.2020.04.005
dc.language.iso en en_ZA
dc.publisher Elsevier en_ZA
dc.rights © 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 94, pp. A2-A10 , 2021, doi : 10.1016/j.indmarman.2020.04.005. en_ZA
dc.subject Conceptual articles en_ZA
dc.subject Theory development en_ZA
dc.subject Conceptual framework en_ZA
dc.subject Theorizing en_ZA
dc.title How to develop great conceptual frameworks for business-to-business marketing en_ZA
dc.type Postprint Article en_ZA

Files in this item

This item appears in the following Collection(s)

Show simple item record