Abstract:
One of the growing pillars addressing critical insights to management education is the United
Nations’ Principles for Responsible Management Education (PRME). This article follows on a
study conducted on a South African business school’s experience with the PRME as a mechanism
to transform business education. Apart from tracking progress regarding PRME, the study also
aimed to identify the South African grasp of a transforming management education. In-depth
interviews were conducted on the school’s members of faculty who are responsible for tuition and
curriculum development. Following analysis of the data, the study found that indeed the PRME
initiative is globally relevant and recognised, and has paved the way for hundreds of business
schools to start thinking about their curricula. From the single-case inquiry, the study concludes
that the case school has made progress concerning systemic integration of the PRME into its
curriculum. However, the study also found that fundamental challenges exist, confronting both
Business Schools and the PRME in general. Inconsistent communication on progress and lack of
integrating PRME into research mandate were found to be among the leading reasons why PRME
implementation has not been successful.
