There is a lot of academic research that has been done around the global value chains
(GVCs), and their importance as a means of achieving or maximising the value earned along
the global value chain. Additional work has also been done on GVC configuration and
upgrading. However, existing literature does not explore specific strategies that firms in the
low value-added activities along the GVC can deploy to unlock more value from the value
chain. This research focused on the strategy of beneficiation as a key capability that firms can
develop to upgrade their GVC positioning, focusing on gold mining firms in Zimbabwe.
A qualitative approach was adopted and data was gathered through semi-structured
interviews with 12 participants who were purposively selected from executives of middle-sized
gold mining firms in Zimbabwe. Data gathered was analysed through comparative analysis
and themes that emerged from the analysis were analysed to generate the results of this
study. The results of this research confirmed existing literature on value maximisation on the
GVC and beneficiation as a strategy was supported by the results and existing literature. A
model for value maximisation on the GVC was also developed from the results of this research
and will aid managers in crafting firm-specific strategies to maximise value on the GVC.
The results of this research will enrich the current discussion and body of literature on GVC
value sharing. Specifically, it will add to the discussion on how firm-specific strategies could
be an avenue for disadvantaged firms to leverage on and upgrade along the value chain. Also,
this research will contribute to the formulation of policies on beneficiation in Zimbabwe.
Developing countries like Zimbabwe regard gold mining as a key driver for economic
transformation and beneficiation of minerals (gold included) is a critical pillar of such initiatives.
This research will Policy formulation in this regard will be aided by the results of this research.
Mini Dissertation (MBA)--University of Pretoria, 2020.