The increase in the requirement for competent and skilled Information Systems graduates has prompted higher education institutions to adapt learning strategies. One way of achieving this is through the application of knowledge conversion processes, transforming data to capability. Knowledge conversion processes can be utilised to optimise learning in higher education institutions. The purpose of this paper is to propose a knowledge conversion model grounded in educational theory and organisational theory within a real-world context. The model was applied to an Information Systems undergraduate programme at a major higher education institution in South Africa. It was established that the Information Systems programme conformed well with the principles of knowledge conversion as it enabled industry-ready Information Systems graduates. Furthermore, the knowledge conversion model can be utilised as a blueprint for programme design as well as identifying potential gaps in existing programmes.