Imagine a world in which disease management is highly personalised.
Drug treatments would be specific to the individual concerned,
taking into account genetic background and environmental factors.
Therapies would be effective, tailored to the individual’s needs, with
few or no side-effects. Given that at present many of our treatments
are based on a one-size-fits-all approach, which clearly has its
limitations, personalised medicine is an important ideal to pursue.
The highly publicised notion of precision medicine on the other
hand aims to identify differences at a population level, guiding the
application recent technological advances.