Big data : toward the influence of organisation culture and artificial intelligence on firm performance

Abstract

Big Data has become pervasive in the business environment, as the datafication of the world continues through the deployment of the internet of things. In the race to achieve data supremacy, organisations are making large investments into Big Data technologies. These projects, however, are proving difficult to implement, with substantive value in the form of return on investment, evading a large proportion of organisations. To alleviate the disconnect between Big Data implementation and improved FPer, research has highlighted the involvement of OC as a key enabler of improved FPer. Furthermore, as Big Data has evolved to the status of a factor of production, the next frontier of technology has arrived in the form of AI, allowing these vast repositories of data to be analysed for deeper insights than was previously possible. Thus, there exists a new entanglement of relationships between Big Data Analytics Capabilities, the OC allowing for these technologies to be leveraged correctly, and the fringe data science technology of AI. This study seeks to delve deeper into these relationships to understand their effect on FPer, and ultimately how organisations can best utilise them to create a sustained competitive advantage