Abstract:
BACKGROUND : The person–entrepreneurship fit has been confirmed for new ventures, but has
not been determined for established entrepreneurs. Personality traits and entrepreneurial
cognitions are seen as important factors that lead to long-term performance, which is needed
for established entrepreneurs to survive.
OBJECTIVES : A model is proposed which suggests that a closer association between certain
narrow personality traits and the cognitive adaptability dimensions indicates a closer person–
entrepreneurship fit.
METHOD : A quantitative approach was followed whereby 2650 established entrepreneurs in
South Africa were surveyed, and a multiple regression analysis was conducted.
RESULTS : Most studies on personality are conducted using the five-factor model of personality
traits, and not necessarily the narrow traits. In this regard, new narrow traits emerged within
the five main personality traits. The findings increase the understanding of the cognitive
adaptability, and how it relates to these discrete narrow personality traits.
CONCLUSION : The findings of this study may inform the policymakers who are trying to
encourage entrepreneurial activity, and the transition of nascent entrepreneurs to established
entrepreneurs in the context of developing as well as developed markets. Educators could
incorporate the cognitive adaptability dimensions in entrepreneurial training and support
programmes, which could encourage nascent and start-up entrepreneurs to become established
entrepreneurs.
