Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour

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dc.contributor.author Mahardika, Harryadin
dc.contributor.author Thomas, Dominic
dc.contributor.author Ewing, Michael Thomas
dc.contributor.author Japutra, Arnold
dc.date.accessioned 2020-01-13T11:52:12Z
dc.date.issued 2019-09
dc.description.abstract Pro-environmental behaviour is a salient concern in contemporary society. However, consumers often overstate their intention to purchase pro-environment products. Prior research has focused on intentions as a predictor of actual behaviour. This study directly compares two distinct predictors of behaviour, behavioural expectation (BE) and behavioural intention (BI), to explain whether differences in the way in which consumers’ mental judgments are measured act as a barrier to understanding pro-environmental behaviour change. Findings confirm that BE has a higher temporal stability than BI, potentially accounting for the greater predictive ability of the former. One key reason for this finding is that subjects may overestimate their likelihood to act when responding to BI questions. Thus, this paper confirms that BE has a higher temporal stability than BI, and therefore, superior predictive ability. TRA/TPB researchers in particular should consider BE ahead of BI as an immediate predictor of pro-environmental and other behaviours. en_ZA
dc.description.department Marketing Management en_ZA
dc.description.embargo 2020-09-18
dc.description.librarian hj2020 en_ZA
dc.description.uri http://www.elsevier.com/locate/jretconser en_ZA
dc.identifier.citation Mahardika, H., Thomas, D., Ewing, M.T. et al. 2019, Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour', Journal of Retailing and Consumer Services, NYP. en_ZA
dc.identifier.issn 0969-6989 (print)
dc.identifier.issn 1873-1384 (online)
dc.identifier.other 10.1016/j.jretconser.2019.101943
dc.identifier.uri http://hdl.handle.net/2263/72835
dc.language.iso en en_ZA
dc.publisher Elsevier en_ZA
dc.rights © 2019 Elsevier Ltd. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Journal of Retailing and Consumer Services. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Journal of Retailing and Consumer Services, vol. , no. , pp. , 2019. doi : 10.1016/j.jretconser.2019.101943. en_ZA
dc.subject Pro-environmental behaviour en_ZA
dc.subject Predictors of behaviour en_ZA
dc.subject Behavioural expectation (BE) en_ZA
dc.subject Behavioural intention (BI) en_ZA
dc.title Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour en_ZA
dc.type Postprint Article en_ZA


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