The Karoo meat of origin certification scheme : a silver bullet?

Show simple item record Van der Merwe, Melissa Kirsten, Johann F. Trienekens, Jacques H. 2019-10-22T11:15:02Z 2019-10-22T11:15:02Z 2018-09
dc.description.abstract The Karoo Meat of Origin certification scheme is the first certification scheme established to differentiate and protect a region of origin meat product in South Africa. Although this scheme has come a long way in protecting the value embedded in the name ‘Karoo’, many challenges and loopholes for non-compliance still exist. These challenges include opportunistic behaviour on the farmers’ side regarding the vulnerable free range claim as well as inconsistent supply and mismatched objectives of supply chain stakeholders. Because of these challenges the niche product has not yet come to its own. The purpose of this case study is threefold. Firstly, to understand the notion of Karoo Lamb as a geographical indication, and the subsequent establishment of the Karoo Meat of Origin certification scheme. Secondly, to identify and understand both the institutional and supply chain challenges that Karoo Lamb is faced with. Thirdly, to guide the certification scheme to evaluate their modus operandi for better regulation. Ultimately, the managerial decisions are expected to come full circle; if the certification scheme is better-managed consumers may be willing to pay higher premiums which might, in turn, convince farmers to become part of this prestigious certification scheme.? en_ZA
dc.description.department Agricultural Economics, Extension and Rural Development en_ZA
dc.description.uri en_ZA
dc.identifier.citation Van der Merwe, M., Kirsten, J.F. & Trienekens, J.H. 2018, 'The Karoo meat of origin certification scheme : a silver bullet?', International Food and Agribusiness Management Review, vol. 21, no. 5, pp. 655-668. en_ZA
dc.identifier.issn 1096-7508 (print)
dc.identifier.issn 1559-2448 (online)
dc.identifier.other 10.22434/IFAMR2016.0106
dc.language.iso en en_ZA
dc.publisher Wageningen Academic Publishers en_ZA
dc.rights © 2017 Van der Merwe et al. Open Access article protected by the Creative Commons BY NC SA 4.0 license. en_ZA
dc.subject Differentiated lamb en_ZA
dc.subject Supply chain challenges en_ZA
dc.subject Opportunistic behaviour en_ZA
dc.subject Monitoring and enforcement mechanisms en_ZA
dc.subject South Africa (SA) en_ZA
dc.subject Karoo Meat of Origin certification scheme en_ZA
dc.title The Karoo meat of origin certification scheme : a silver bullet? en_ZA
dc.type Article en_ZA

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