Abstract:
Limited research within entrepreneurship is available on how time affects entrepreneurs’
decision-making. We try to bridge this gap by understanding how temporal factors affect
opportunity evaluation and how they impact on uncertainty. Basing our hypotheses on
Construal Level Theory, we ran two experiments and found that individuals modify their
evaluation of the same opportunity when evaluating a distant future versus a near future
event. Opportunities in the near future are more highly evaluated than distant future
opportunities. Moreover, we demonstrate experimentally that uncertainty affects
opportunity evaluation.
