Browsing Engineering, Built Environment and Information Technology by Postgraduate "Rademeyer, Leani"
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Browsing Engineering, Built Environment and Information Technology by Postgraduate "Rademeyer, Leani"
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(University of Pretoria, 2016)The ever-increasing nature of consumer demands has forced retailers to adopt 'added value' strategies to ensure their competitive edge in the market. Branding is considered a market differentiator, but alone is not enough ...
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