Integrated analysis of retail trade areas : (2) empirical validation
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Date
Authors
Du Toit, Hein
Cloete, C.E. (Christiaan Ernst)
Journal Title
Journal ISSN
Volume Title
Publisher
Academy of Business and Retail Management
Abstract
An integrated analysis of retail trade areas was proposed in Part I of two papers on the analysis of trade areas. The proposed analysis incorporated four techniques, namely the Multi-Criteria Saturation Index (MCSI), Retail Diversification Index (RDI), Demand Density Analysis (DDA) and Growth Matrix (GM). Improvements to the analogue method are also proposed, including economic indicators to account for the time value of money.
In Part II the validity of the proposed integrated analysis is tested, based on a comparison of actual versus forecast shopping centre sales data for twelve shopping centres in South Africa. A negligible difference was observed between actual and forecast sales.
Description
Keywords
Market analysis, Retail trade areas, Central place theory, Market saturation, Retail demand potential
Sustainable Development Goals
Citation
Du Toit, H. & Cloete, C.E. 2018, 'Integrated analysis of retail trade areas : (2) empirical validation', Journal of Business and Retail Management Research, vol. 13, no. 2, pp. 228-234.