Integrated analysis of retail trade areas : (1) techniques

Show simple item record Du Toit, Hein Cloete, C.E. (Christiaan Ernst) 2019-05-28T13:40:32Z 2019-05-28T13:40:32Z 2018-12
dc.description.abstract Traditional techniques for the analysis of trade areas (per capita approach, residual approach and analogue or share approach) oversimplify the relationship between population and expenditure, while pertinent variables that influence demand and potential are left unaccounted for. Inappropriate model specification, incomplete portrayal of market realities and faulty market analysis give rise to poor investment decision making. An integrated analysis of retail trade areas is proposed in this, the first of two papers. The analysis incorporates four proposed techniques, namely the Multi-Criteria Saturation Index (MCSI), Retail Diversification Index (RDI), Demand Density Analysis (DDA) and Growth Matrix (GM). Improvements to the analogue method are also proposed, including economic indicators to account for the time value of money. In Part 2 of this paper a test for validity is developed, based on a comparison of actual versus forecast shopping centre sales data for twelve shopping centres in South Africa. The negligible difference observed between actual and forecast sales validates the proposed integrated approach. en_ZA
dc.description.department Construction Economics en_ZA
dc.description.librarian am2019 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Du Toit, H. & Cloete, C.E. 2018, 'Integrated analysis of retail trade areas : (1) techniques', Journal of Business and Retail Management Research, vol. 13, no. 2, pp. 167-183. en_ZA
dc.identifier.issn 1751-8202
dc.language.iso en en_ZA
dc.publisher Academy of Business and Retail Management en_ZA
dc.rights This work is licensed under a Creative Commons Attribution 3.0 unported (CC BY 3.0). en_ZA
dc.subject Market analysis en_ZA
dc.subject Retail trade areas en_ZA
dc.subject Central place theory en_ZA
dc.subject Market saturation en_ZA
dc.subject Retail demand potential en_ZA
dc.title Integrated analysis of retail trade areas : (1) techniques en_ZA
dc.type Article en_ZA

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