Abstract:
The purpose of this research was to investigate the antecedents, constraints and
outcomes of internal business model innovation. Following an exploratory qualitative
research design among 12 incumbent and entrepreneurial firms in the manufacturing
and service industries in South Africa, a thematic analysis revealed new insights on
antecedents, constraints and outcomes of internal business model innovation. These
findings expand the emergent literature on business model innovation which had
primarily focused on external antecedents, constraints and outcomes of business
model innovation. The findings provide managers with insights on how to create an
environment and conditions for business model innovation, identifying and overcoming
constraints to benefit from the positive outcomes of business model innovation.
