This research study explored the phenomenon of innovation resistance behaviours
within the context of the Internet of Things (IoT). There have been calls from authors in
the academic literature to re-engage with this underappreciated concept, and the IoT
presented an environment wherein the presence and importance of these behaviours
could be readdressed.
The IoT has the potential to impact organisational outcomes and produce substantial
financial returns. However, despite this forecasted promise through the use of this
available technology, organisations continue to grapple with the effective
implementation of its applicability to create and capture value. Multiple issues and/or
challenges are present wherein these described resistance behaviours emerge. If
resistance cannot be overcome, adoption falters, and organisations will be unable to
share in forecasted profits.
This research study aimed to assess if further academic and practical insights could be
garnered through this perspective to effect better outcomes for organisations. Twelve
semi-structured interviews with senior managers from organisations involved across
the IoT value chain were performed to explore the concept of innovation resistance in
this context of the IoT.
First, the research study found that innovation resistance behaviours are indeed
relevant and transferable to the IoT. Second, mechanisms enabled through this
available technology can be enhanced and used to improve value propositions to
influence lower levels of resistance behaviours. Third, despite the advances in this
technology-driven era, the fundamentals about the principle of trust featured as a
theme deserving greater appreciation and attention.
This research study concludes with a framework to guide organisations and managers
towards available competitive advantages and improvements in company performance
within this developing environment.
Mini Dissertation (MBA)--University of Pretoria, 2019.