Spiritual experiences in the marketplace : why is it possible?
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Date
Authors
Schutte, Flip
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS Open Journals
Abstract
For some churches, declining attendance and membership numbers are a given. From a
marketing and business perspective, churches are experiencing growing competition on a
spiritual level from the world of business within the experience economy. It seems as if the
church is slowly losing the battle. This is an opinion article based on original research and
observing, discussing and reading about innovation within a market where the quest for
experiences is growing.
Description
Dr Schutte is participating in
the research project, ‘Biblical
Theology and Hermeneutics’,
directed by Prof. Dr Andries
van Aarde, Post Retirement
Professor and Senior Research
Fellow in the Dean’s Office,
Faculty of Theology and
Religion, University of Pretoria.
Keywords
Business, Church, Spiritual level, Market, Spiritual experience, Marketplace
Sustainable Development Goals
Citation
Schutte, F., 2018, ‘Spiritual
experiences in the
marketplace: Why is it
possible?’, HTS Teologiese
Studies/Theological Studies
74(3), a5129. https://DOI.org/10.4102/hts.v74i3.5129.