Please be advised that the site will be down for maintenance on Sunday, September 1, 2024, from 08:00 to 18:00, and again on Monday, September 2, 2024, from 08:00 to 09:00. We apologize for any inconvenience this may cause.
dc.contributor.advisor | Niemann-Struweg, Ilse | |
dc.contributor.postgraduate | Ruttell, Gareth | |
dc.date.accessioned | 2018-08-17T09:42:46Z | |
dc.date.available | 2018-08-17T09:42:46Z | |
dc.date.created | 9/30/18 | |
dc.date.issued | 2018 | |
dc.description | Mini Dissertation (MBA)--University of Pretoria, 2018. | |
dc.description.abstract | Consumer-to-Consumer (C2C) e-commerce has grown substantially since the rise of the internet as it provides a means for individuals to effectively buy and sell goods between one another without the need for re-sellers. Using social capital theory, this study aims to understand how the dimensions of social capital in the South African environment effect buyers willingness to transact in C2C e-commerce. Through this understanding, the study then analyses the current institutional mechanisms employed in order to compare and contrast the extent to which these mechanisms are able to facilitate efficient C2C transactions. Twelve buyers using C2C websites to purchase goods were interviewed for the study. Through understanding social capital in a South African context, the results demonstrate the extent to which current institutional mechanisms are ineffective in facilitating buyers trust and willingness to transact. These findings will assist C2C websites in building effective institutional mechanisms. The theoretical contributions and practical implications are discussed. | |
dc.description.availability | Unrestricted | |
dc.description.degree | MBA | |
dc.description.department | Gordon Institute of Business Science (GIBS) | |
dc.identifier.citation | Ruttell, G 2018, Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/66241> | |
dc.identifier.uri | http://hdl.handle.net/2263/66241 | |
dc.language.iso | en | |
dc.publisher | University of Pretoria | |
dc.rights | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. | |
dc.subject | UCTD | |
dc.title | Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective | |
dc.type | Mini Dissertation |