Abstract:
The study investigates the prevalence of Push motivation factors and Pull motivation
factors on Total Early-Stage Entrepreneurial Activity (TEA) in the Built Environment
sector. The study also seeks to establish if AjzenÕs Theory of Planned Behaviour is a
suitable model for predicting Entrepreneurial Intentions (EI) within the Built Environment
sector as well as measures Entrepreneurial Intentions amongst the respondents.
The research design employed for this study was quantitative, exploratory and deductive.
Structured and validated questionnaires were created and distributed from the survey
monkey e-platform, to entrepreneurs providing professional services within the Built
Environment sector. The study targeted a total of 130 responses. Feedback was
received from a total of 80 respondents, with a total of 63 usable responses.
Existing research argues that push motivation factors are significant drivers of TEA in
developing countries. The study has determined the following in regard to the Built
Environment sector.
AjzenÕs Theory of Planned Behaviour (TBP) can be utilised to predict
Entrepreneurial Intention (EI);
Entrepreneurial Intention (EI) can be considered a precursor for choosing selfemployment
for Built Environment professionals; and
Pull motivation factors, measured in the form of job-satisfaction, are more prevalent
than Push motivation factors, measured in the form of pre-entrepreneurial jobdissatisfaction.
Outcomes from this study are fundamental in addressing the challenge of limited TEA
within the professional services sector. The limitations of the study presented in section
7.4, in particular, not being able to generalize the findings into the greater population,
present an opportunity for future research. This study presents an opportunity to
reconstitute the research to focus on Entrepreneurial Intention (EI) and its antecedents.
