Understanding the potential of digital technologies in enhancing retail business models: an exploratory study

Show simple item record

dc.contributor.advisor Kartte, Dunja
dc.contributor.postgraduate Hogg, Cameron
dc.date.accessioned 2018-05-11T09:02:39Z
dc.date.available 2018-05-11T09:02:39Z
dc.date.created 30-03-18
dc.date.issued 2017
dc.description Mini Dissertation (MBA)--University of Pretoria, 2017.
dc.description.abstract Retail business models on a global scale are undergoing seismic shifts. The advancement brought about by technologies are blurring the boundaries between physical and virtual stores. In the context of South Africa, this could not be more evident in the retail sector. Retailers are ramping up operations in an effort to start servicing and interacting with customers across the omni-channel. This study seeks to gain a deeper understanding of how digital technologies are enhancing the retail business model and examine what challenges have been encountered through the integration process. An exploratory, qualitative research approach was used to investigate and acquire rich insights from the experiences of senior executives of listed entities in the retail sector. A total of eleven semi-structured in-depth interviews were conducted. Data was analysed on the basis of building on key constructs identified from the literature, in an effort to understand what role digital technologies are having in enhancing retail business models. This research study confirmed that digital technologies are prevalent and are having an active role in advancing retailer business models. Principal findings indicated that people, system infrastructure, and communication are all key components which have been enhanced in the business model through digital technology adoption.
dc.description.availability Unrestricted
dc.description.degree MBA
dc.description.department Gordon Institute of Business Science (GIBS)
dc.description.librarian za2018
dc.identifier.citation Hogg, C 2017, Understanding the potential of digital technologies in enhancing retail business models: an exploratory study, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64854>
dc.identifier.uri http://hdl.handle.net/2263/64854
dc.language.iso en
dc.publisher University of Pretoria
dc.rights © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
dc.subject UCTD
dc.title Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
dc.type Mini Dissertation


Files in this item

This item appears in the following Collection(s)

Show simple item record