Competitive advantage and partnerships: business model innovation within multi-sided platform firms

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dc.contributor.advisor Swanich, Simon
dc.contributor.postgraduate Sinclair, Neil
dc.date.accessioned 2018-04-12T12:23:07Z
dc.date.available 2018-04-12T12:23:07Z
dc.date.created 2018
dc.date.issued 2018
dc.description Mini Dissertation (MBA)--University of Pretoria, 2018. en_ZA
dc.description.abstract Business model design and innovation has been identified as a powerful tool for creating competitive advantage, yet empirical studies which identify the mechanisms for creating this competitive advantage are largely absent in the literature. Coupled with this, innovative multi-sided platform firms that depend on the resources of partners have grown to be some of the most valuable firms in the world, disrupting entire industries in the process. However, there is a dearth of empirical studies on business model design strategies that confer competitive advantage on multi-sided platforms. This study explores the business model design and innovation strategies used by owner-managers of multi-sided platforms to create competitive advantage. Data was collected through 13 in-depth, semi-structured interviews with the owner-managers of South African multi-sided platforms. This study found that partners and customers play an important role in co-creating value and influencing the design of multi-sided platforms. In order to create competitive advantage with their business models, the owner-managers in the study used four broad, non-exclusive business model design and innovation strategies. These comprised: design differentiation strategies, value creating innovation strategies, building network effects and locking in customers and partners through relationship management strategies. This study contributes to the literature by identifying business model design strategies that are utilised to create competitive advantage. The study also highlighted the importance of “ecosystemic” thinking in creating multi-sided platforms. A framework is presented that can aid managers in creating multi-sided platform business models that confer competitive advantage. en_ZA
dc.description.availability Unrestricted en_ZA
dc.description.degree MBA en_ZA
dc.description.department Gordon Institute of Business Science (GIBS) en_ZA
dc.identifier.citation Sinclair, N 2018, Competitive advantage and partnerships: business model innovation within multi-sided platform firms, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64526> en_ZA
dc.identifier.uri http://hdl.handle.net/2263/64526
dc.language.iso en en_ZA
dc.publisher University of Pretoria
dc.rights © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
dc.subject UCTD en_ZA
dc.subject Business Models en_ZA
dc.subject Multi-sided Platforms en_ZA
dc.subject Business Model Innovation en_ZA
dc.subject Competitive Advantage en_ZA
dc.subject Ecosystems en_ZA
dc.title Competitive advantage and partnerships: business model innovation within multi-sided platform firms en_ZA
dc.type Mini Dissertation en_ZA


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