There is an idiom which says "A picture is worth a thousand words". At no time could this be truer than in the very visual digital world of today. The Internet, having the ability to mix text with other media such as pictures and videos, has revolutionized the way information is published and consumed. While it has been estimated that more than 80% of online activities are text-based, reading large amounts of information is time consuming and can be overwhelming. Thus if these activities can be enhanced by multimedia, or substituted with images, consumer behaviour could be transformed and their behaviour shifted, as well as enhancing learning and interactions with others.