Three perspectives that can be found in ethical decision-making are explored to
suggest guidelines for ethical property development: the instrumental, the intrinsic
and the pluralist perspective. Given the limitations of the instrumental and the
intrinsic perspectives, it is suggested that the appropriate perspective to be adopted
by ethical property developers is that of pragmatism, as being a system of moral
pluralism. This perspective can be utilized as a flexible toolbox which unites both
traditional ethical values and the diversity of environmental ethics, as well as
allowing new values to emerge without adhering to relativism.